Our Story

The Love Yourself Brand

The Love Yourself Brand

Curl Daddy, the “love yourself” brand, is a vegan haircare brand for curly gentleman and magical enough for the ladies.
Our line consists of products that are:

  • Vegan

  • Gluten Free, No SD Alcohol

  • Sulfate Free, Paraben Free

  • Cruelty Free, Phthalate Free

  • No Sodium Chloride

  • Safe for colored, straightened, and chemically treated hair

  • UV & Thermal Protected

    …and promote healthy scalp & hair growth.

Founded in 2020, the Curl Daddy brand message is love your hair, but most importantly, love yourself; as your body/scalp absorbs 60% of what is applied. (i.e. products & chemicals.) To date, the brand has garnered success in the industry to include completing the Workshop at Macy’s, and being a twice-nominated Fashion Group International (FGI) Rising Star nominee. Curl Daddy is also currently available on Amazon.com and Walmart.com.

About The Founder

Curl Daddy founder, Edwin Evangelista Borquez Pierrot, has a love for curly hair that spans decades and across countries. As a lover of style and texture, he began life in the pristine countryside of the Dominican Republic until the tender age of seven when he relocated to the United States where New Jersey became his home. As a boy, Edwin would find himself playing, teasing, and adding style to his sister’s hair; a joy that stayed with him until this day.

Love Your Hair. Love Your Self.

Edwin quickly learned that his personal image could take him far in life. During his teen years he began working as a fashion model. With a look chiseled in the Caribbean, he found success in front of the camera but not always behind it. It was during these formative years of modeling that Edwin learned his majestic curls were deemed troublesome and unmanageable by the very industry that he had grown to adore. While he thought about how to be more marketable with the abundance of hair that he was born with, he began to consider the lives of other beautiful people who are experiencing the same challenge. He then took time to assess the various products that he had used throughout his life and what was available in the market. With careful strategy, comparison & contrast, Edwin discerned what needed to be removed, what was missing, and what would be needed for himself and curly men – and women – around the world.  

Edwin’s journey took him on a search to find a product that had all natural ingredients, smelled exquisite and didn’t require the assistance of a hair stylist in case the budget did not allow such visits. Finally, after two years of research & development, Edwin found the formulas that led him to launch Curl Daddy, LLC, in 2020 as the “love yourself” haircare brand, birthed solely for curly men – and women – to know what it feels like to love your hair and love yourself. Today, Edwin has gained respect in the market as a two-time Fashion Group International (FGI) Rising Star nominee in the Beauty Entrepreneur category, completed the Workshop at Macy’s, a speaker at the Making it IN Fashion Conference, and been featured on InStyle.com.