A Letter from the Founder

Curl Daddy began as a personal decision — a choice to listen more closely to my body, my hair, and what they were asking of me.

For years, I searched for haircare that truly respected textured hair without compromising health, integrity, or intention. I dealt with scalp imbalance, dryness, and products that promised results but left my hair — and my body — feeling depleted. That search became a realization: what we put on our scalp matters more than we’re taught to believe.

Your body absorbs much of what you apply to it.
So care has to be conscious.

Curl Daddy was created from that understanding.

At its core, Curl Daddy is a love-yourself brand — rooted in the belief that haircare is not separate from self-care. Our formulas are vegan, thoughtfully made, and designed to support healthy scalp function, moisture, and growth without harsh or unnecessary ingredients. Everything is intentional:

• Vegan and cruelty-free

• Gluten-free, sulfate-free, paraben-free

• No SD alcohols, phthalates, or sodium chloride

• Safe for color-treated, straightened, and chemically treated hair

• UV and thermal protection built in

• Formulated to promote long-term scalp and hair health

This line was crafted for curly gentlemen — and is magical enough for the ladies too. Universal, inclusive, and grounded in respect for textured hair in all its forms.

Founded in 2020, Curl Daddy has grown slowly and intentionally. Along the way, the brand has been recognized within the industry, including completing the Workshop at Macy’s and receiving two nominations as a Rising Star by Fashion Group International. Curl Daddy is also available through Amazon and Walmart — milestones I’m grateful for, but never the reason we started.

What matters most is this:
Curl Daddy is not about perfect hair.
It’s about presence.

It’s about creating a moment of pause in your day — a ritual instead of a routine. A reminder that softness can be strength, and that slowing down is sometimes the most powerful choice you can make.

This brand is built hands-on, with care, and with respect for the journey — yours and mine. Whether you’re just discovering Curl Daddy or have been here from the beginning, thank you for stepping into this space.

Love your hair — but most importantly, love yourself.

With intention,
Edwin
Founder, Curl Daddy